Comments on: Who Owns Social Media?

By: Social Media Accountability | Don't drink the koolaid

Social Media Accountability | Don't drink the koolaid — Thu, 10 Dec 2009 18:12:08 +0000

[...] owns social media? Jon addressed this question just a few weeks ago, and it is a topic that continues to come up. My [...]

By: Can An Agency Effectively Manage A Client's Social Media Program? | Don't drink the koolaid

Mon, 23 Nov 2009 18:20:39 +0000

[...] social networks? There’s a lot of hubbub in the PR and social media worlds these days about who should manage social media. We have clients that get the value of listening, learning and engaging with their community but [...]

By: laurent

laurent — Mon, 26 Oct 2009 23:54:51 +0000

As you said the question of “who owns social media” is a thriving debate amongst marketers. The question stems from the silo’d-internal driven view of marketing which utilize separate channels to push a message in front of a target audience. But social media isn’t another channel. It’s a platform. A communication platform… Everybody uses email to communicate. Everybody will use social media to communicate.

By: maya

maya — Mon, 26 Oct 2009 22:20:42 +0000

This is definitely one of the reasons I love BG – we get to plan how the different disciplines will work together and support each other to meet a client’s big picture marketing goals. I love when all the various teams get to work together on a campaign, contribute our expertise and create a cohesive strategic plan.