Which Ad Would You Pick?
When starting work on a project for a client, the account team always goes through the same process: open the job, put in a work order, write the creative brief, have a kick-off meeting, and then let the creative team work their magic. Being on the account side is fun because I am constantly amazed by the concept(s) the creative team is able to come up with based on just a creative brief.
Recently, one of our clients, Pierce Education Properties, asked us to design a print ad for their Michigan State University property, Chandler Crossings, that would run during March Madness and would focus on their spring promotion. The mandatories the creative team had were as follows:
1) Sign a lease, be entered to win free rent for a year (a $5000 value)
2) Sign a lease between March 15 – April 5 and have your $174 move-in fee waved
3) Call to action: Visit chandlercrossings.com or the downtown East Lansing lounge
4) March Madness/School Theme
The creative team came up with two different ideas for this ad and we presented both options to the client. One really focused on the “Sparty On with free rent idea” and the other focused on “the party you could throw with the $5000 you would save”. Our department was torn on which one we each liked better and which we thought they’d pick. Now, I won’t say which version the client ended up selecting but, if you had to pick the ad to run in the student newspaper and on flyers around campus, which one would you pick?
I would pick the “Sparty On With Free Rent.” I am an SDSU student and the mention of saving $5,000 really grabs my attention. That’s $5,000 extra I could spend on shoes, wine and trips!
I would pick the second one with ben franklin…
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Thanks and Regards
Noel for Nopun.com
a graphic design studio
Throw a Party with Ben
I would pick the second one. I tend to read only big letters, and the second one has the core message in plain sight.
I would pick ‘Sparty on with Free Rent’ – the contrast makes it more eye catching…and the word ‘Free’ always gets you…
Thanks for the votes everyone! My pick is the Ben Franklin one. It makes me laugh when I see Ben Franklin wearing a MSU color party hat. And, the message, throw a free rent party with Ben would have totally got my eye back in college. What I could have done with an extra $5000! I agree Ashley, shoe shopping and a trip (probably spring break) would have been some of my purchases.
The “FREE RENT” catches my eye in the top ad — and then I read the rest, which explains the contest. But immediately I know we’re talking about housing, whereas the other one, is more party! — which in a college campus is relevant too!
Both are great!
I really like the “Sparty On” ad because as a college student I’ll pay attention to any piece of paper that has a check made out to YOU on it. I love the green and orange color combo on both though, they look excellent!
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