My job would be so much easier if I didn’t have to battle marketing regulations. You know, silly things like rules against branding public property, poster-free light poles, rights protecting personal property, ethical codes prohibiting blogging positively about my clients under an assumed identity.

But during my month-long honeymoon in Thailand (insert huge props to Jonathan Bailey and Indra Gardiner for the time off), I experienced firsthand the benefits of the regulations. On a scenic car drive through Bangkok, I rounded a large curve on the freeway ready to check out the beautiful views of the city only to have them obstructed by a billboard longer than our coastlines.

Massive.

It was so massive that it became difficult to read because the letters were so large. And then I realized, perhaps limited supply of marketing spaces isn’t such a bad thing.