It’s no secret that the internet is the fastest growing advertising medium, with the most popular advertising spot undoubtedly being the online banner. All of this made me realize how odd it is that there is an utter lack of smart, attention grabbing banners.

The atypical flashing lights and bold copy is so common place now that it fails to stand out. In fact, it actually works against the effectiveness of most ads, making them a nuisance on a page you actually do want to look at. With all the smart ads and promotions that are done in print and outdoor, it’s surprising that few people have found unique and interesting ways to reinvent this online medium—even with the advent of video banners. It is for this reason, when I do come upon a banner that actually does work, I am compelled to share it.

This web banner for a Spanish bloodbank is one of the first ones I’ve seen that uses the medium in a unique and appropriate way. Not only does it grab your attention on a web page, it’s a great viral and will be seen by an even larger number of audiences because of it’s uniqueness (like me who has watched this several times—and it’s not even in English!).

All this makes me realize that the first ad agency that learns how to master this medium and make unique, stand-out banners will not only become a strong power in the ad world, they will revolutionize the online world.