When A Commercial Is A Complete Miss
Now that we live in the world of DVRs, people are fast-forwarding through commercials more then ever. I am unfortunately one of those people that does not have a DVR, so I am forced to watch every single commercial.
One commercial that has especially caught my eye, but not in a good way, is Wendy’s Frosty Posse commercial.
When I see this ad, it reminds me of the “boy band” era in the 90s. The white “outfits” they are wearing especially remind me of the Backstreet Boys. I’m not going to lie, I was a huge Backstreet Boys fan, but the boys in this commercial are not cutting it for me. I especially think of the MTV spoof “boy band”, 2gether, when I see this. You know, the group that sings about: I know my calculus, it means you + me = us (yes, sad that I still know the words).
I just feel that this was a commercial that should have been done back then, while people were into that kind of thing.
I also question, who is their target audience? Are they trying to reach my generation and have us remember our teenage years with the “boy bands” or are they trying to reach today’s teenagers who are obsessed with Miley Cyrus and Taylor Swift? One thing for sure is, they won’t be reaching men with this one.
Overall, I really just feel their marketing agency missed the ball on this one.
What do you think?
ACTUALLY…I think they were going more in the direction of the Justin Timberlake “…In a Box” or “Mother Lover”…but maybe not AS funny…
This was not the best move…obviously. I stopped watching about halfway through. Just seems like a very poorly thought out idea.
It’s a bad commercial, but it got noticed, and now you know about their new frosty. For a mass market ad, it doesn’t seem important to me to be on the money aesthetically especially for Wendy’s, who don’t attempt many trendy ads.
I think this might be an attempt to capitalize on the comeback of NKOTB. Unfortunately, fast food companies have done this before. I believe Jack in the Box did the whole boy band thing while it was still the boy bard era, so this one is a little too late.
Yeah, i agree with jennifer personette…i think you missed the point. it is a bad copy of the SNL spoofs on cheese bands from the 90s. choosing the b-boys to spoof. hmmm. not my first thought…although maybe they were blinded by the frosty hair.