Comments on: What is a press release? http://www.dontdrinkthekoolaidblog.com/what-is-a-press-release/ Bailey Gardiner Blog Fri, 12 Mar 2010 06:19:32 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Shimon Hasegawa http://www.dontdrinkthekoolaidblog.com/what-is-a-press-release/comment-page-1/#comment-512 Shimon Hasegawa Thu, 13 Aug 2009 20:37:18 +0000 http://www.dontdrinkthekoolaidblog.com/what-is-a-press-release/#comment-512 I would think more Philosophy majors will be hired for PR positions. We're used to condensing 200+ page literary works into 30 page summaries and analytics. Recently I've been getting requests from friends to help them condense 100 page reports down to a page for their higher-ups; I'll condense it again in a tweet to give them a heads up on what they should be expecting. Press releases may dwindle down to a tweet (and I'll be quite amused if emoticons become the (de)evolutionary step afterwards)...but I'm planning on a bottle-neck effect of condensed information and an inverse-evolution to occur after the dwindling. I would think more Philosophy majors will be hired for PR positions. We’re used to condensing 200+ page literary works into 30 page summaries and analytics. Recently I’ve been getting requests from friends to help them condense 100 page reports down to a page for their higher-ups; I’ll condense it again in a tweet to give them a heads up on what they should be expecting.

Press releases may dwindle down to a tweet (and I’ll be quite amused if emoticons become the (de)evolutionary step afterwards)…but I’m planning on a bottle-neck effect of condensed information and an inverse-evolution to occur after the dwindling.

]]> By: dominic http://www.dontdrinkthekoolaidblog.com/what-is-a-press-release/comment-page-1/#comment-499 dominic Tue, 11 Aug 2009 00:10:22 +0000 http://www.dontdrinkthekoolaidblog.com/what-is-a-press-release/#comment-499 Oops , sorry for the typos. This is something that shoud not change in PR ;-) Oops , sorry for the typos.

This is something that shoud not change in PR ;-)

]]> By: dominic http://www.dontdrinkthekoolaidblog.com/what-is-a-press-release/comment-page-1/#comment-498 dominic Tue, 11 Aug 2009 00:09:38 +0000 http://www.dontdrinkthekoolaidblog.com/what-is-a-press-release/#comment-498 Targetin is to me another thing that's gonna change. A PR release assumes the same content is distributed to everyone. For it to be not "a waste of time for almost everyone" it has to be customized by communitied. Best Targetin is to me another thing that’s gonna change.

A PR release assumes the same content is distributed to everyone.
For it to be not “a waste of time for almost everyone” it has to be customized by communitied.

Best

]]> By: Scott http://www.dontdrinkthekoolaidblog.com/what-is-a-press-release/comment-page-1/#comment-496 Scott Fri, 07 Aug 2009 20:51:19 +0000 http://www.dontdrinkthekoolaidblog.com/what-is-a-press-release/#comment-496 Funny. Was thinking about this yesterday. These day's I'm pitching blogs--all through email, and in a sometimes-uncomfortably-casual manner. My first PR experiences, way back when in the late 90's: -Some reporters in the HUGE Bacon's directories would list under their method of contact "No phone calls please" or "Do not email, call only" or "fax only". Hell, we even had to mail some, using stamps. Others didn't even have email, or claimed to "never check their email." Keep in mind I was pitching mostly tech and internet reporters. I always pictured these folks as old and grumpy refusing to adopt new technology. Now they are older, grumpier and less employed. -Email had not yet evolved to the casual, typo filled, type-with-incomplete-sentences banter machine that it is today. Pitches via email were FORMAL. I wish I had some old pitches from those days lying around. They could probably pass as legal documents. The press release is a waste of time for everyone. It's all about linking to more information. And if you don't have a link, then you probably don't have a good product/idea anyways and aren't prepared for the real world. The closest thing you'll see to original press releases are formal statements posted online responding to crises or something of that nature. I will miss CEO quotes. They were so conversational. Funny. Was thinking about this yesterday. These day’s I’m pitching blogs–all through email, and in a sometimes-uncomfortably-casual manner. My first PR experiences, way back when in the late 90’s:

-Some reporters in the HUGE Bacon’s directories would list under their method of contact “No phone calls please” or “Do not email, call only” or “fax only”. Hell, we even had to mail some, using stamps. Others didn’t even have email, or claimed to “never check their email.” Keep in mind I was pitching mostly tech and internet reporters. I always pictured these folks as old and grumpy refusing to adopt new technology. Now they are older, grumpier and less employed.

-Email had not yet evolved to the casual, typo filled, type-with-incomplete-sentences banter machine that it is today. Pitches via email were FORMAL. I wish I had some old pitches from those days lying around. They could probably pass as legal documents.

The press release is a waste of time for everyone. It’s all about linking to more information. And if you don’t have a link, then you probably don’t have a good product/idea anyways and aren’t prepared for the real world. The closest thing you’ll see to original press releases are formal statements posted online responding to crises or something of that nature.

I will miss CEO quotes. They were so conversational.

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