We want a bike account.  Yes, we want to be the advertising/public relations/interactive/design agency for a national brand in the bicycle industry.  We’ve got the experience and passion to back it up.   And since everyone who is anyone in the cycling industry will be at Interbike, we will be there too.

Years ago, I had the privilege of working on the Giant Bicycle account for several years while employed at another agency.  It was one of the best experiences of my marketing profession — getting to combine something of great personal interest with the opportunity to do award-winning national marketing in the bicycle category.  Under the tutelage of Giant’s then-President Bill Austin (recently the CEO of Raleigh) and Marketing Director Jean Austin, I went to boot camp on bike marketing.  Literally.  Like in the mud of the Seattle mountainsides.

The gang at Giant taught me what works and doesn’t work for the bicycle category.  I brought my marketing background and experience in national brand rollouts and consumer products to the Giant brand, and together we were a formidable team.  I absolutely loved it.

And we want that loving feeling again.   Several of our staffers at BG are avid cyclists, as evidenced by the full bike rack that takes up most of our office reception area.  Plus we are all committed to the environment and what cycling can do to cut down on our carbon footprints.  We are definitely living the category.

So who’s gonna be the first bike brand to step up?  Find Jamie Ortiz (twitter @JamieOrtiz) and me (email jon@baileygardiner.com) at Interbike later this week to hear more about Bailey Gardiner as your next marketing agency….