The Del Mar Racetrack is one of the top horse racing tracks in the country and a leader in the category when it comes to marketing. In no way do those impressive titles mean they are sitting back waiting for people to come through the gates. As their PR agency and one of their brand ambassadors we’re always pushing the envelope and looking for ways we can make the brand stronger and even more successful. In years past it’s been by gaining tons of national media attention in print and TV positioning Del Mar as a top summer destination and the biggest party on the west coast.

This year the team decided it was time Del Mar had a website that represented the vibe and scene that makes Del Mar so special and fun, in addition to starting a community with the fans using social media. Today Del Mar launched the entertainment-focused website DelMarScene.com. Reinforcing the Del Mar Racetrack’s “Cool As Ever” brand and lifestyle, the site’s highlights include blogs, vlogs, photo galleries, racing 411 and Summer Concert Series performer music pages.  Key components coming in the next few weeks include user-generated content and social networking sites, allowing fans to share their Del Mar experiences online.   

With Opening Day just 30 days away, Del Mar Scene is the one stop shop for insider tips, fashion advice and can’t miss event dates.