It’s one of my favorite ways to pitch a client: as a trend in a national capacity.

With Vet-Stem, I took its news of launching its stem cell therapy to help dogs and asked myself, “What is the bigger picture here?” I realized that the fat-derived stem cells are one component of a larger consumer push for more “alternative” pet care.

That’s what I brought to the table with Time. And it worked. Very well.
Not only is Vet-Stem featured as one of the top five news stories of the day today,

but the writer wrote a lengthy and very thorough piece examining this trend, leading with and focusing on Vet-Stem.

In reality, what I offered to Time was a well-rounded story that didn’t scream self-promotion for my client. In taking my thinking to that level, I was able to help the writer with a fresh story angle that was relevant for her audience across the nation, and I help my client take the lead.

And, really, could Blue be any cuter?