As much as I try to appreciate Valentines Day for the made-up holiday that it is, I’m finding it harder to do so with each passing year. It seems that as consumers we are asked to spend enormous amounts of money in order to feel like we’re good Valentines. From flowers & chocolates to diamonds & pearls, it seems as though the bar inches higher. What ever happened to the simplicity of showing someone you care? At what point did our acts of kindness on February 14th begin their association with the dollar signs? When did our hearts get replaced by our pocketbooks? We’re so inundated with advertising messages telling us that material items prove how much we care about someone. When in reality, our ‘Valentine’ status shouldn’t be determined by what we get people; but rather, what we do for them. I encourage everyone who’s reading this to be an authentic Valentine and show your appreciation not with what money can buy, but with what money can’t buy. Whether it’s making your Valentines Day cards or simply spending quality time with someone, you’re giving a gift that’s priceless. Happy Heart Day!!!