Judging from what happened to this LeBron James’ Heat jersey-wearing guy on Wednesday, Cleveland is still very much sore about their prodigal son jumping ship to Miami. Matter of fact, while at a local sports bar last weekend, a random Cavaliers fan was still talking about how proud he was of Dan Gilbert’s open letter to the people of Cleveland.

But out of all the ways a team owner could’ve said goodbye to a star player, running a full-page newspaper ad that essentially says “F off, traitor” was in poor form. Granted, I don’t think highly of the way Lebron chose to announce his move. “The Decision”, his hourlong ESPN special, was a humiliating way to discard his former team, employers and city in front of a national audience.

That said, basketball, like advertising, is a business. Clients come. And clients go. The best we can do is wish them well when parting ways. Change is constant and who knows… in the not too distant future, a change in personnel might prove to be the better formula for success.

But in this case, The King may never return to the Land of Cleve. Especially since the bridge leading back to it has been burned. From both ends.