Companies are finding more and more uses for social media, and while we’ve covered how to implement customer service strategies, and even how to use social media to find brand ambassadors, we haven’t written about companies that utilize social media tools as an added component to seek out the perfect employee…until now.

A couple of months ago, our client, gaytravel.com came to us looking to increase awareness of its newly launched website – with an idea already in mind – to integrate social media into a larger strategy to find America’s First Gay Travel Guru. Specializing in providing the LGBT community with expert recommendations on gay-friendly destinations, gaytravel.com is hoping to enlist the help of a Social media-savvy, culture-seeking Rock Star to travel the U.S. for six months sharing photos, videos, blogs and tweets.

So what does a job search through social media look like?

From April 30 – August 1, gaytravel.com will conduct a search for a travel enthusiast to city-hop, mingle, and report on the hottest gay destinations in North America.  Interested applicants will write travel reviews, post photos, videos, tweets, and use word-of-mouth to demonstrate why they are the perfect candidate for the job.  gaytravel.com will also use its own social community, Meet; public voting; and a questionnaire and job application to select its Gay Travel Guru.

What does this lucky Gay Travel Guru do once they get the job?

• Spend six months traveling across North America
• Share his/her experiences through blog posts, video, photos, tweets, and updates to Facebook and gaytravel.com

And what are the benefits aside from the job itself?

• $30,000 salary during 6-month employment period
• $200 stipend per trip
• Full compensation for hotel stay, transportation, and airfare

For full details on how to apply, check out gaytravel.com/guru.  And you can expect a full case study upon completion of the job search.