*This post is part of Bailey Gardiner’s Public Relations Tactics series, which highlights tools and best practices to ensure a successful public relations campaign. The series will run weekly.

Technology has revolutionized the public relations industry. Almost all our communication these days is done via email, phone or social media. While all these technology advances may have made our jobs faster and easier, they have made our communications with media more impersonal.

We have spoken before about the importance of face-to-face meetings with the media. Also important, but getting lost in the hustle and bustle of our job, is the art of the handwritten thank you note. Whenever I work with a journalist on a story, I always make sure to send them a handwritten thank you note afterward. It makes a much bigger impact than an email/text/tweet. It is thoughtful and stands out from the thousands of emails and clutter on our computers, and is just one more way to build stronger relationships with the media. I keep a stack of beautiful stationery on my desk so I have them handy for whenever I want to send a gracious thank you.

Handwritten notes may be old-fashioned, but a thoughtful, personalized thank you will never go out of style.