At this public relations agency, we are constantly on the lookout for the newest and greatest tools to use in social media.  From blogging, to Facebook, to YouTube, and everything in between, we really have become quite the professionals.  But what we really get excited over is fun tools to help organize and make us even more efficient with our time.

The network I’m currently most active on is Twitter.  In gaining brand presence for our clients, we need to monitor multiple things: keywords, brand mentions, what our accounts’ followers are saying, and most of all, what topics are relevant for us to tweet about.

For the web, Twitter.com is a great site to use for one account, but it isn’t always convenient when monitoring topics including: horse racing, art and culture, and interactive gaming all at the same time.

That’s why when I discovered Splitweet, I was immediately hooked.  Color-coded and easy to use, Splitweet has proven to be my own Twitter personal assistant.  You can add multiple accounts and the homepage is split up by:

1.    Dashboard: collection of tweets from each account’s followers

2.    Replies: list of @replies directed to all accounts
3.    Direct Message: DMs sent to each account
4.    Favorites: sort of self-explanatory
5.    Brand Mentions (my personal favorite): acts as a search engine that I can plug in keywords/brand names that I want to see when mentioned, and they are always easily viewable on the right-hand side of the page.

Now, I know what you’re thinking:  how do I sift through all tweets, @replies, DMs and Brand Mentions for four accounts at a time?

Well, that’s the beauty of Splitweet-I can click the “x” next to a specific account if I only want to see information for one or more of the alternate accounts.

Of course with each app, there is always room for improvement.  Splitweet needs to be manually refreshed, so unlike a popular app such as TweetDeck, I have to constantly be checking and clicking refresh to see what’s going on with my accounts.  Although I have coworkers that live by TweetDeck, I on the other hand, prefer Splitweet’s non-invasive approach over the constant updates and chirping that I found distracting through TweetDeck.

Either way, it’s nice to know that there are so many tools and applications to make our lives easier.