TweetReach: A Social Media Reporting Tool I Actually Use
A few weeks ago, my colleague, Callan Green, and I were tasked with the rather large project of researching, testing, and noting the good, bad, and ugly of social media measurement and reporting tools available to marketers. While many of them are very helpful listening tools, for example showing you graphs and screen grabs of your brand mentions and what platform it came from, we are hoping to find more tools documenting reach, influence, sentiment, and really demonstrating the worth of being IN the social media sphere. So far, we’ve found less than a handful of tools we anticipate using day-to-day, but one that’s caught our attention AND has our approval is TweetReach.
Introduced to us by the knowledgeable Jay Baer of Convince and Convert, TweetReach takes the obnoxious time suck out of Twitter reporting with the click of a button. You simply type in the key words or phrases you wish to report on, then click “Go.” Here is what your report will include:
I love how TweetReach creates a very clean, simple and direct view of who’s talking about your brand. Also, I’ve found that they capture more mentions than both Twitter and Seesmic.
While I do find great value in TweetReach, there are a few changes I’d make to the tool to make it even better. Currently here are my issues:
- Limited amount of tweets – TweetReach only offers the most recent 50 tweets (for free). This means you have to be VERY specific with the keywords you’re searching. You can purchase a downloadable PDF of up to 500 tweets for $20. I’m currently considering trying this for a future opportunity.
- Can’t remove tweets that aren’t relevant to your brand. For example my client, The San Diego Museum of Art recently appointed a new Executive Director, Roxana Velásquez. Instead of searching the handle @SDMA, I wanted a more focused scope of mentions specifically to this news, making my search “Roxana Velásquez.” Because the report I ran was timely (same day news broke), most of the tweets captured by TweetReach were relevant to the report. However, there were a few strays that had nothing to with the Museum or the story I was working to report on. Unfortunately, I couldn’t remove those mentions from the report compiled by TweetReach.
- Being a reporting system based on timeliness, you need use this tool weekly to acquire a relevant idea of who’s talking about your brand or keywords. This is why I’d recommend this as a resource for gathering data on news vs. an overall look at a brand.
While this report may not be the focus point of your strategy, it does offer great insight and a reminder to your client as to why they are on and should stay involved in social media.
Are there any other social media reporting tools that you’d like to add to Callan’s and my research project?
thanks for flagging this tool! sounds like it is worth a look!
Katy,
I’m the co-founder of Appozite, the company behind TweetReach. Thanks so much for the excellent write-up. Our goal is to provide straightforward metrics about Twitter campaigns that real people can actually use instead of overwhelming you with pretty charts and numbers. We couldn’t be happier to hear you say we fit that bill.
As for the issues you brought up, 2 & 3 are feedback that we’ve gotten from several of our customers and users. Tweet removal makes perfect sense as it’s often hard to craft a query with no false positives. We do plan to support that for our Pro subscription customers. As for the timeliness issue in #3… there’s going to be a big announcement in the coming weeks that will take care of this one. We’ll keep you posted.
Thanks again for the post and please contact me at hayes [at] appozite [dot] com if you have any questions.
Hayes
Founder, Appozite
Thanks Erin, I highly recommend it – especially for when you know your client has news they’re about to break. Let me know how your trial goes and we’ll share notes.
Hayes,
Thank you so much for your response! It’s awesome when companies practice what they preach and clearly you’re doing what we recommend all of our clients do – listen and respond.
The report we were able to provide the Museum when they broke news about the new executive director was exactly what I needed. I didn’t have to continuously collect screen grabs of every single mention and spend my entire day counting total impressions. TweetReach allowed me to go about my day and with a simple click of the button, the report that normally takes me two hours to compile took seconds.
I also appreciate that you’re tuned in to what marketers are looking for when it comes to measurement tools. I look forward using TweetReach with these added components and hearing about your announcement.
If you’re ever interested in creating more measurement tools/applications, we’ll be blogging what the “perfect” all-encompassing SM reporting tool looks like to us. We warn you, though, it’s a tall order!
Thanks again!
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Interesting article. I will have to give TweetReach a try.