http://www.dontdrinkthekoolaidblog.com/social-media-accountability/ Bailey Gardiner Marketing and Social Media Blog Fri, 03 Feb 2012 04:08:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.dontdrinkthekoolaidblog.com/social-media-accountability/comment-page-1/#comment-1782 Ghislaine Thu, 10 Dec 2009 19:47:15 +0000 http://www.dontdrinkthekoolaidblog.com/?p=1778#comment-1782 Interesting post. I totally agree that the public relations team can (and should) monitor and participate in social media realm. Would you agree though, that unless someone on the PR team has developed an authentic relationship with their online community, delivering a credible response in times of crisis or around a thorny issue will be a challenge? I'd suggest it's not enough for PR to simply monitor and ensure key messages are at the ready... Interesting post. I totally agree that the public relations team can (and should) monitor and participate in social media realm. Would you agree though, that unless someone on the PR team has developed an authentic relationship with their online community, delivering a credible response in times of crisis or around a thorny issue will be a challenge? I’d suggest it’s not enough for PR to simply monitor and ensure key messages are at the ready…

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