Comments on: Sex Doesn’t Have to Sell Bikes http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/ Bailey Gardiner Marketing and Social Media Blog Sat, 04 Feb 2012 22:43:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ben http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/comment-page-1/#comment-746 Ben Sat, 10 Oct 2009 15:45:00 +0000 http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/#comment-746 Rich you are sounding like the right to lifers that also push for the death penalty. You can't pick and choose to better suit your argument. Furthermore, seems pretty unclassy for an agency to have a blog where you comment about other agencies work. Both TDA and Periscope who do Handsome's work are top notch. How about open up a comment section of your portfolio page, so they can comment on yours? Rich you are sounding like the right to lifers that also push for the death penalty. You can’t pick and choose to better suit your argument. Furthermore, seems pretty unclassy for an agency to have a blog where you comment about other agencies work. Both TDA and Periscope who do Handsome’s work are top notch. How about open up a comment section of your portfolio page, so they can comment on yours?

]]> By: Rich http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/comment-page-1/#comment-742 Rich Fri, 09 Oct 2009 21:11:48 +0000 http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/#comment-742 I think Ben might be referring to Electra's "Flying Sue" model. A bike that's inspired by the planes of the 1940s. In my opinion, the pin up illustration pays homage to an era. I think Ben might be referring to Electra’s “Flying Sue” model. A bike that’s inspired by the planes of the 1940s. In my opinion, the pin up illustration pays homage to an era.

]]> By: Jon http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/comment-page-1/#comment-741 Jon Fri, 09 Oct 2009 20:56:34 +0000 http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/#comment-741 Doesn't sex sell any product better? Doesn’t sex sell any product better?

]]> By: Ben http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/comment-page-1/#comment-740 Ben Fri, 09 Oct 2009 16:52:00 +0000 http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/#comment-740 I do like that fact that you fail to mention one of your own clients Electra, who has pin ups on some of their bikes. I do like that fact that you fail to mention one of your own clients Electra, who has pin ups on some of their bikes.

]]> By: Fritz http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/comment-page-1/#comment-733 Fritz Thu, 08 Oct 2009 19:33:25 +0000 http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/#comment-733 Sex and bikes <a href="http://www.flickr.com/photos/bike/3984961244/" rel="nofollow">isn't restricted to the USA and Europe</a>.... Sex and bikes isn’t restricted to the USA and Europe….

]]> By: Rick Vosper http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/comment-page-1/#comment-732 Rick Vosper Thu, 08 Oct 2009 19:22:42 +0000 http://www.dontdrinkthekoolaidblog.com/sex-doesn%e2%80%99t-have-to-sell-bikes/#comment-732 Hey, thanks for the pingback. And your point about "bikes are sexy already" is right on the money. In the ad biz, we call the practice using somehting unrelated (in this case, sex) to sell somehting else "borrowed interest." And in thrity years in the bike business, I've never seen the point of needing borrowed interest to sell somehting people are interested in-- and even passionate about-- in the first place. But I guess the question answers itself: Sex in bike ads = "we don't think you'll find our brand or products interesting unless we attach some boobs to it. And while I like boobs as well as the next fellow, that's not what I'm after in cycling. PS: For the record, my blog is mostly about the bike business in the USA & Canada. Doing a rant about a Eurobike ad was a one-time thing. Hey, thanks for the pingback. And your point about “bikes are sexy already” is right on the money.

In the ad biz, we call the practice using somehting unrelated (in this case, sex) to sell somehting else “borrowed interest.” And in thrity years in the bike business, I’ve never seen the point of needing borrowed interest to sell somehting people are interested in– and even passionate about– in the first place.

But I guess the question answers itself: Sex in bike ads = “we don’t think you’ll find our brand or products interesting unless we attach some boobs to it. And while I like boobs as well as the next fellow, that’s not what I’m after in cycling.

PS: For the record, my blog is mostly about the bike business in the USA & Canada. Doing a rant about a Eurobike ad was a one-time thing.

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