As a Board Member and Treasurer of the San Diego AdClub, I’m proud when our industry gathers together to give back and do something good in the community.  Sometimes us folks in marketing and advertising get a bad rap for being brown-nosing yes men and women; shills for any product willing to pay us; shameless whores of creativity.  But not us at Bailey Gardiner — and not the fine folks at the San Diego AdClub.

The AdClub’s new Reach2 Program is a Media Assistance Program for San Diego non-profits, designed to help organizations achieve more from their advertising programs than they could have gotten on their own.  Simply put, AdClub will adopt a few select non-profit groups as partners, helping them to expand their media presence exponentially by using our resources on their behalf.

Using the selected non-profit’s media budget, AdClub will work with major media companies in San Diego to gather donated media space in the form of print, television, radio, online and other forms of advertising.  AdClub’s commitment is that they will deliver substantially more — double or perhaps triple the value in media exposure.  It’s a pretty innovative partnership opportunity, and a win/win for all involved.

For more details or to receive an RFP as a qualifying non-profit, contact San Diego AdClub at 619.255.2281 or view the specifics on the Reach2 Program here.

So who says ad people are just a bunch of mercenaries, anyway?