Remember the Old Saying “You have to spend money to make money?”
Career Builder, Hyundai, and Snuggie would agree.
A recent Advertising Age article reported that Career Builder saw a 63% increase in job applications after their Super Bowl commercial.
In a recent post about Tailoring Your Marketing Message in a Recession, our Associate Creative Director wrote about Hyundai running a smart and focused campaign called “Assurance.” While the general vehicle market was down 34% in January, they were up 14%!
Snuggie, the “blanket with arms,” launched last October, just as the economy slowed. They took advantage of remnant media space and have created a cult following. They have sold 4 million Snuggies!
Moral of the story: You still have to spend money to make money.
I hear that JetBlue is also doing an assurance program called The JetBlue Promise where they’ll refund your plane ticket if you lose your job. I’d like to see if they’re having as much success as Hyundai.