While stretching at the gym yesterday following my bike commute to work, I had the pleasure of watching BMW’s new commercial. I couldn’t hear the announcer because the volume was turned off, but I could easily see what moronic message the company was sending.

Essentially, a BMW drives past business people commuting by bike, on bus and on a scooter, who all longingly watch the car drive by. And then it speeds past a gas station selling gas at astronomical prices. The info screen then says something about all the versions of BMWs that tout 28 MPG or more on the freeway.

28 MPG? Are you kidding me? My high school ride, a 1983 Chevy Nova, got better gas mileage than that.

BMW, please step into the real world.

Stop investing money in trying to make last decade’s product appear to fit the needs of today’s consumers and begin investing your money in a car that doesn’t need gas, or that has triple digit MPG or that actually does something to benefit our environment.

And do not think for one minute that the business man on that bike looks at your BMW and thinks, “If only I could…” Because in all actuality, he looks at cars on the road and thinks, “Man, if only that driver was as smart as me to be out in the fresh air, saving money, getting fit and using zero gas.”

And if 28 MPG were enough to convince consumers to buy your car, this wouldn’t be happening.

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