This Saturday, I attended a radio promotion for one of my shopping center clients, Hazard Center.   We had two stations participate in the three-hour promotion, Star 94.1 and New Country 95.7.  Listeners were encouraged to attend the promotion where they could listen to live music and enter to win prizes ranging from Legoland tickets to a family four pack to a Charger game.

I’m not going to lie, I was pretty tempted to enter the drawing myself to win those Charger tickets, but I realized that wouldn’t be so ethical. Dang it.

The promotion ended our two-week radio buy we had purchased on both stations to drive local traffic to the Mission Valley-based shopping center. The radio spots we created tied into the rest of our campaign, which we named “All you need, all in one stop” since Hazard Center has its own trolley stop and bus stop.

The creative takes a spin on people’s everyday lives in San Diego and no matter how busy you are, you can get your errands done all at one place. You really should check out the spots:

Hazard Center-In Laws Radio Spot

Hazard Center-Snooze Radio Spot

I feel they might be worth an ADDY, what do you think?