We just hired our newest public relations intern, Kristin, a few weeks ago. A senior at San Diego State University, Kristin has already proven to be a great addition to our PR team. And because Bailey Gardiner takes great pride in its internship program (we mentor, train and guide our interns so that by the time their internship is over, they’re ready to take on the world of public relations), we are always looking for the cream of the crop, the best of the best, or in other words, someone who we think will represent BG well.

I spent a few weeks collecting a lot of resumes, cover letters and writing samples from SDSU, USD, UCSD and other university applicants. It was a great process and I wanted to share a list of things I learned as a hiring manager that you may want to consider when applying for an internship (or a job for that matter). You can also read this hiring blog post we wrote last year for additional information.

The top 5 tips on how to land an internship in public relations

1. Follow Directions. Provide the requested materials in your application. We asked for a cover letter, resume and writing sample. That’s it. Pretty basic. Don’t send additional materials even if you think they are going to help you get your foot in the door. It will do the exact opposite.

2. You will be “Googled.” Before submitting an application or resume, search for yourself on Google. See what comes up. You may want to edit a few things, but remember, what happens on the Internet, stays on the Internet.

3. Use Social Media tools. List your LinkedIn profile, Twitter handle, Facebook page (if public) and any other resources you would like to share to demonstrate the quality of your network, experience and knowledge of social media. Be sure these profiles are up-to-date and appropriate for a hiring manager to review. We don’t want to read that you’re the champion of beer guzzling for your fraternity or see pictures of you doing questionable things with your friends. If it’s not something you want to share, make it private.

4. No stalking allowed. Don’t call, email, Facebook or stalk if the hiring notice says, “No calls or emails. Really.” Reference #1. Follow directions. Calling me repeatedly or friending me on Facebook is a sure fire way to not get the job.

5. Do your research. Come prepared to discuss the clients we work with and some current work we’ve showcased on our site/blog. I want to know that you did your homework and that you at least know the types of clients the agency is working on.