Press checks are an important part of any print advertising job. Press checks also require many steps to ensure that everything is printed exactly as it is supposed to look.

Before starting a graphic design project that will be printed by conventional or digital methods, establish a good relationship with your printer. Discuss the project, budget, expectations and deadlines. The printer will probably have some great input that will enhance the design and cut down on cost.
1. For the press check bring the final proofs, dummies, ink and paper swatches and any other paperwork to confirm paper and color specifications.
2. Check overall appearance of the press sheets.
3. Number the press sheets as you receive them to keep track of color changes.
4. Check the typography for shifts in copy flow, broken type, and type that may have defaulted.
5. Verify that the last proofreading edits are done.
6. Check color registration and/or color matches. Check color trapping and ink coverage.
7. Check photography and/or illustrations for placement, scaling and cropping.
8. Verify bleeds and the finishing elements; such as foilstamping, diecutting, embossing, drilling and perforations are properly indicated.
9. Mark any imperfections, hickeys or blemishes. (If you go into a press check and do this first, the pressmen know you are an amateur).
10. Finally, sign and date the approved press sheet and thank the pressmen (and presswomen) that worked on your project. It wouldn’t happen without them.

Doing a press check on a graphic design project is part of the service we provide. Using this checklist will help ensure your project turns out beautifully.