Over the last 5 years we’ve seen reality TV go from being a small portion of the shows on television to literally dominating the on-air world. Is it any wonder that the web would be the next medium to turn “you-centric”?

Most people are familiar with YouTube, but within the last year I’ve witnessed a host of other sites that have taken advantage of web users’ fascination with personalization.One good example is SimpsonizeMe—Burger King’s Simpsons Movie promotion where you can turn yourself into a member of the Simpson family. And now with the holidays fast arriving, ScroogeYourself and last year’s ElfYourself – both a part of OfficeMax’s holiday promotion convert you into a dancing, prancing personalized video greeting card.

These sites are not only clever, but their viral nature makes them wildly popular amongst users and companies who use them as clever self-promotions. I think this trend will only continue and is an interesting new web technique to consider when creating our own online advertising ideas in 2008.