Social Media at PCBC 2010
It’s official – the Pacific Coast Builders Conference is in its “50s!” And just like its fellow Baby Boomers, PCBC 2010 embraced social media both in the seminars they offered and in the way they promoted the conference.
This year’s conference offered lots of great social, digital and online media learning opportunities like Winning in a Web 2.0 World and A Whole New World: Transforming your Brand & Marketing Program Online. But what made the conference stand out is that it also practiced what it preached…
This year PCBC had an active presence on four of the top social media sites. Check out how they did below:
PCBC on LinkedIn: 144 member Group
PCBC on Facebook: A combined 686 Fans & Likes. Plus nearly 200 people RSVP’d the Facebook generated party, People Connecting By Cocktails. (Having attended this outstanding event myself, I can tell you that attendance number was surpassed!) 
PCBC on Twitter: 1,357 followers of @PCBC_TheShow, plus the hash tag #PCBC2010 was use more than 150 times in just over 2 days.
As an attendee, and a marketer it was refreshing to see the conference embrace social media so completely. PCBC, thank you for showing us once again that you are a forward thinking conference and proving to us all that growing up doesn’t mean growing old!
I agree! Great show and good to see so many getting the word out. Great post and thanks for the stats!
Thanks Mike! You were a big part of growing that social media community – a direction that homebuilders definitely need to keep moving in!
Maria,
Thank you for the kind words. My social media goal for 2010 was to build an audience and then allow it to communicate the PCBC message to places we normally can’t reach. I have plans to do much more for PCBC 2011!
Job well done Mike! Can’t wait to hear about your plans for next year!