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Some very smart brand manager at Tropicana must be a diligent reader of our agency blog, because they have heeded our expert marketing and branding advice. After numerous posts here about the new Tropicana juice packaging design, and what a disconnect it is with the brand heritage and consumer appeal, lo and behold the Tropicana brand gods have decided to reverse their decision and go back to the original packaging.
Read more about this striking decision in this New York Times article on Tropicana packaging.
Just goes to show you, the brand strategists at Bailey Gardiner aren’t just blogging for blogging sake.
Now, for our next prediction. We believe Electra Bicycles will be the #1 bike brand in the US within the next 5 years. (They jumped from #14 to #7 last year alone). Disclaimer — we are proud to count Electra as one of our favorite clients and plan to share in their success as they reach this very achievable goal.
Check back for more on the future after these messages from our sponsors….
I find it fascinating how quickly they responded to the negative feedback. The NYT article attributes it to “interactive technologies [that] enable consumers to rapidly convey opinions to marketers.”
It is a bold reminder that as marketers we must listen because the feedback, good or bad, is available to us (right now!).
[...] do you think? Did you make any marketing predictions that either came true or failed to materialize in 2009 (c’mon, be honest)? Let us know in the [...]