Let’s be honest folks, there are more sites, platforms and opportunities popping up every day that you can spend media dollars on, and the landscape can be completely overwhelming.  In this video, I review a few simple, yet crucial tips to keep in mind when planning and measuring online advertising performance.

To recap the video, in the event that you don’t have 90 seconds to spare since you have additional media research to get to before your deadline, check out the tips below:

• Set goals.
• Set performance metrics to measure those goals.
• Test new options and continually evolve the buy.
• Rinse and repeat – tweak what’s not working and support what is.

Any other tips you want to share about online media planning?