Comments on: Combining Old Media and New Media http://www.dontdrinkthekoolaidblog.com/old-media-and-new-media/ Bailey Gardiner Marketing and Social Media Blog Fri, 03 Feb 2012 04:08:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kelsey http://www.dontdrinkthekoolaidblog.com/old-media-and-new-media/comment-page-1/#comment-1870 Kelsey Thu, 17 Dec 2009 21:13:21 +0000 http://www.dontdrinkthekoolaidblog.com/?p=1753#comment-1870 Hi Marco, I certainly have an allegiance to Apple- I own many Apple products and speak loudly about them. Apple would fall into the group that has a large enough media budget to saturate traditional media. Although their presence in new media is not directly administered by them, they have a huge presence: product reviews, content generated by passionate fans (http://www.facebook.com/applestudents?ref=search&sid=784204416.2838417488..1) and strong word of mouth. And according to this review, they've begun dipping their toes in, so it's only a matter of time until they control their own presence. http://www.techcrunch.com/2009/10/20/apple-gets-a-little-more-serious-about-using-twitter/ Either way, they loudly exist in both spaces. Hi Marco,

I certainly have an allegiance to Apple- I own many Apple products and speak loudly about them. Apple would fall into the group that has a large enough media budget to saturate traditional media. Although their presence in new media is not directly administered by them, they have a huge presence: product reviews, content generated by passionate fans (http://www.facebook.com/applestudents?ref=search&sid=784204416.2838417488..1) and strong word of mouth.

And according to this review, they’ve begun dipping their toes in, so it’s only a matter of time until they control their own presence. http://www.techcrunch.com/2009/10/20/apple-gets-a-little-more-serious-about-using-twitter/

Either way, they loudly exist in both spaces.

]]> By: To Debby: http://www.dontdrinkthekoolaidblog.com/old-media-and-new-media/comment-page-1/#comment-1863 To Debby: Thu, 17 Dec 2009 18:12:23 +0000 http://www.dontdrinkthekoolaidblog.com/?p=1753#comment-1863 It's great how enthusiastic you are about new media! Sounds like you're getting a great return on your investment, using new media to help promote your up-and-coming product. :) It’s great how enthusiastic you are about new media! Sounds like you’re getting a great return on your investment, using new media to help promote your up-and-coming product. :)

]]> By: Marco http://www.dontdrinkthekoolaidblog.com/old-media-and-new-media/comment-page-1/#comment-1775 Marco Thu, 10 Dec 2009 12:58:49 +0000 http://www.dontdrinkthekoolaidblog.com/?p=1753#comment-1775 To Kelsey: would you say that you have allegiance to Apple? They practically use no "new media" in their advertising, but are big time into traditional media. To Kelsey: would you say that you have allegiance to Apple? They practically use no “new media” in their advertising, but are big time into traditional media.

]]> By: Debby http://www.dontdrinkthekoolaidblog.com/old-media-and-new-media/comment-page-1/#comment-1770 Debby Thu, 10 Dec 2009 04:53:01 +0000 http://www.dontdrinkthekoolaidblog.com/?p=1753#comment-1770 I'm all for new media in lieu of old media. We have replaced almost all old media with new media in our plan. Apples to apples? So far, we have only used new media to advertise a new product coming in Jan. Our competition is using old media plus new media. Same price, same location, same size product, same launch date. Result? They have collected 50 leads while we collected 150. We're all for new media! I’m all for new media in lieu of old media. We have replaced almost all old media with new media in our plan. Apples to apples? So far, we have only used new media to advertise a new product coming in Jan. Our competition is using old media plus new media. Same price, same location, same size product, same launch date. Result? They have collected 50 leads while we collected 150. We’re all for new media!

]]> By: Kelsey http://www.dontdrinkthekoolaidblog.com/old-media-and-new-media/comment-page-1/#comment-1768 Kelsey Wed, 09 Dec 2009 22:02:30 +0000 http://www.dontdrinkthekoolaidblog.com/?p=1753#comment-1768 I think the ability to saturate your message in 'old media' and generate word of mouth is largely dependent on budget. If you can't afford to do old media right, you can make a larger splash in new media for fewer dollars. Especially with a little creativity. I will say the brands I feel an allegiance to, find a way to blend both. I think the ability to saturate your message in ‘old media’ and generate word of mouth is largely dependent on budget. If you can’t afford to do old media right, you can make a larger splash in new media for fewer dollars. Especially with a little creativity. I will say the brands I feel an allegiance to, find a way to blend both.

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