Comments on: Obama Leads a Tribe And The Lessons Marketers Can Learn http://www.dontdrinkthekoolaidblog.com/obama-leads-a-tribe-and-the-lessons-marketers-can-learn/ Bailey Gardiner Marketing and Social Media Blog Sat, 04 Feb 2012 22:43:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sam Ford http://www.dontdrinkthekoolaidblog.com/obama-leads-a-tribe-and-the-lessons-marketers-can-learn/comment-page-1/#comment-168 Sam Ford Thu, 06 Nov 2008 20:16:12 +0000 http://www.dontdrinkthekoolaidblog.com/obama-leads-a-tribe-and-the-lessons-marketers-can-learn/#comment-168 Thanks for making this comparison to Seth's book, Indra. This is a great way to look at precisely how "Obama" operates as a brand. As you point out, this campaign leaves us not with a case study but myriad case studies... You may have seen that a lot of PR folks have been putting some thought into this, and it's produced a burgeoning conversation on the subject. See a synthesis of these posts here: http://pepperdigital.typepad.com/pepperdigital/2008/11/takeaways-on-political-branding.html Thanks for making this comparison to Seth’s book, Indra. This is a great way to look at precisely how “Obama” operates as a brand. As you point out, this campaign leaves us not with a case study but myriad case studies…

You may have seen that a lot of PR folks have been putting some thought into this, and it’s produced a burgeoning conversation on the subject. See a synthesis of these posts here: http://pepperdigital.typepad.com/pepperdigital/2008/11/takeaways-on-political-branding.html

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