Comments on: New Rules for Facebook Contests – Does Your Brand Qualify?

By: Facebook for Business | Comet Branding Blog - Progressive Milwaukee-based Branding, PR and Social Media Agency

Thu, 04 Feb 2010 19:19:08 +0000

[...] from Facebook at least seven days before the promotion is scheduled to start. This has been tested and found that advertising dollars need to be spent in order to get [...]

By: Bridget Garwitz

Bridget Garwitz — Fri, 08 Jan 2010 04:29:12 +0000

Thanks for the feedback on the feedback, Katy! You bring up an interesting point – I do appreciate that Facebook is first and foremost for the user. Just look at what ads and clutter did to MySpace. It’s that fine line that content sites must walk. It will be interesting to watch how things evolve…

By: Katy

Katy — Tue, 05 Jan 2010 19:16:29 +0000

Bridget, I completely agree with you! As an avid Facebook user myself, I value and appreciate their goals to be user-centric. I love that Facebook is for the people first. But I also find it frustrating and a bit unfair that these changes take away from the smaller businesses. It was one platform that brands had equal say and opportunities. By adding restrictions based on a dollar amount, I’m sure some companies feel the same frustrations. While I don’t foresee any retractions of these new guidelines, I do believe out of this will come some incredibly creative campaigns. It forces us all to step up our game.

By: Bridget Garwitz

Bridget Garwitz — Tue, 05 Jan 2010 16:50:58 +0000

Thanks for this article, Katy! I’ve found that Facebook to be limiting to advertisers for years. From a business model/profitability standpoint, it would seem there is more money for Facebook to make by accepting a large quantity of smaller investments — not to mention the good will it would create. Let’s hope they come around in the future and cater to smaller investment levels. If they don’t, media planners and buyers will take their ad dollars somewhere else.