Many of you know our Bailey Gardiner team is very pleased to be working on the creative brand management, advertising, public relations and online initiatives for the San Diego Museum of Art.  As we search for best practices and learn from what other museums and cultural institutions are doing across the country, our creative director came across this beautiful example:

All I can say is that it’s f*ing brilliant.

This and other marketing successes we have been studying are helping us shape our efforts for SDMA in ways both unexpected and nuanced — all with the intention to bring more people to the Museum to enjoy the amazing treasures we own right here in San Diego.

Thanks Museum of Modern Art New York.  You have set the bar high.