Trying for the dynasty, here…

Most effective: e-trade campaign
- message was on-point, clear and consistent: “Investing with e-trade is so easy, even a baby can do it.”
- take-away and call-to-action: I need to invest and I can do it easily with e-trade.
- appropriate use of humor and entertainment without sacrificing the message
- use of multiple ads (a campaign) reinforced messaging – didn’t confuse viewer or take away from messaging by adding topics or plots
Runner-up: Tide-to-go pen
- messaging on-point: “Stains speak louder than words. Tide-to-go can erase the stain so your words can be heard.”
- take-away: I need to buy a Tide-to-go pen, or my words won’t be heard if I get a stain.
- use of humor appropriate and catchy
- call to action pointed to a clever, memorable site: mytalkingstain.com

Least effective: salesgenie.com campaign
- I still have no idea what the company does
- take-away: I don’t care to know because I was too annoyed and confused by graphics (cartoons) and use of accents
- copy heavy on-screen messaging unreadable and probably unnecessary
- use of multiple ads further confused viewer by adding multiple plots/ scenarios

Runner(s) up: everything I forgot
- clearly not effective if I can’t remember the product, message or take-away