Bicycling is hot.

With the poor state of the economy and the emphasis on “going green,” nowadays it’s as trendy as it is economical. Working on public relations for biking companies like Electra and through our own biking experience, we can attest to that.

So it shouldn’t come as a surprise that bicycle advertising is on the up.

You’ve undoubtedly heard of vehicle sharing programs like ZipCar that allow you to rent a car on a short term basis. Now Clear Channel Outdoor has similarly launched a bike sharing program in Washington, DC called SmartBike. Clear Channel, who is well known for the outdoor billboard space, will be funding the program in part through advertising on the bikes.

But they’re not the only ones jumping on the trend. According to a recent Trend Central article, well known advertiser Alex Bogusky of Crispin Porter + Bogusky is teaming up with healthcare company Humana to create a similar system. Called B-Cycle, it will be powered by solar energy (the stations that is, not the bikes) and feature a descent sized area for advertising on the bike’s basket.

Not one to be behind the trend, the Bailey Gardiner advertising team recently completed pedicab advertising for our client, Seaport Village. The pedicabs are being launched on Monday, May 3 and will run for four months on the cabs in downtown San Diego.

Visit our blog next week when we’ll take you through the process of creating and launching the pedicab creative via video.