Here at Bailey Gardiner, we’ve formed an online specialties group. Each person is responsible for becoming an expert in one specific online specialty. One of our social media and online consultants, Jason Baer, has helped each of us find specific ways to help our clients grow through doing more online marketing, SEO, etc… The area I’ve been becoming an expert in, is email marketing.

I’ve learned, it’s pretty amazing how much companies can benefit from just making a few simple tweaks to their current emails. Of course, if you really want your open-rate, click-through rate or even your profitability off of emails to skyrocket, you really should contact us. But for now, here are a few simple tips to help you send more effective emails:

1)  Send your email to half of your list on one day and the other half on another. I recommend Wednesday or Thursday as those two days have the highest click-through and open-rate. This will allow you to see and test what day of the week your target audience is most likely to open or click-through an email.

2) Subject lines are key. People are more likely to open an email if the subject line relates to the company or a specific product, not the actual promotion. Try testing a couple different subject lines on the same day and see which one is more effective at reaching your target audience.

3) For the best results, add 6-10 links per an email. Don’t over do it, but make sure all relevant information has a link, ie “click here for products”, “$10 off”, etc… Make sure each link goes directly to the page they are wanting to see and not just to your homepage. That involves more time, more clicking and could potentially result in losing that customer.

The amount of marketing emails people receive every day is outstanding. Just look at my Yahoo! inbox. I haven’t even clicked on one of them…

Make your email be the one that stands out!

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