In a recent post, I talked about the campaign our San Diego advertising agency created for Pierce Education Properties. The results were so strong that our client recently asked us expand it–a request that made us flip cartwheels through the hallway.

The new creative work consisted of a renewal flyer for current residents, a kick-off leasing season print ad and two additional print ads based on previous creative. Last time, we focused on how living at Chandler Crossings or The Village at Bluegrass was “all about you.”

This time, our advertising team concentrated on all the extra perks you would get by renewing your lease or signing a new lease early.

We chose this direction because it’s an awesome deal that they are offering. And we realized most young adults would want the opportunity to save money. In college, things really are about you and no one likes to pay rent (actually, no one likes to pay rent at any age). And we played off the fact that for young people so many other things matter more: money for books, money to “pimp out” your apartment and money to help your “party fund.”

Makes me want to sign up for a space at Chandler Crossing.