I’ve fallen in love with Hyperlinks.

Taking due diligence to research, read, and test the new wave of social media, I’ve learned how essential hyperlinks are for media. And you, the end user. Instead of getting attention by using my wordsmith magic to mold meaningful facts into a lovable read of breakthrough industry must-know, I can use a link.

Long, complicated releases of the past have transformed into clear-cut, interactive documents. I no longer have to explain which celebrities attended the Del Mar Racetrack this season. Or describe why its slogan is “Where the turf meets the surf.” I can let pictures and websites do the showing for me.
Now that I think about it, imagining PR without hyperlinks is like envisioning Britney without psychotic episodes–it just doesn’t happen.