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	<title>Comments on: How to Write a Press Release</title>
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		<title>By: 5 Tips for Writing Press Releases &#124; Don't drink the koolaid</title>
		<link>http://www.dontdrinkthekoolaidblog.com/how-to-write-a-press-release/comment-page-1/#comment-4680</link>
		<dc:creator>5 Tips for Writing Press Releases &#124; Don't drink the koolaid</dc:creator>
		<pubDate>Mon, 12 Jul 2010 12:33:53 +0000</pubDate>
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		<description>[...] Press releases are a communication tool that have been used (and abused) for years.  At Bailey Gardiner we are extremely selective about when we write and send out a press release. And while they aren&#8217;t as common as they once were, they aren&#8217;t going away any time soon. The following are my five tips for writing an effective press release. [...]</description>
		<content:encoded><![CDATA[<p>[...] Press releases are a communication tool that have been used (and abused) for years.  At Bailey Gardiner we are extremely selective about when we write and send out a press release. And while they aren&#8217;t as common as they once were, they aren&#8217;t going away any time soon. The following are my five tips for writing an effective press release. [...]</p>
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		<title>By: Christine Skorupski</title>
		<link>http://www.dontdrinkthekoolaidblog.com/how-to-write-a-press-release/comment-page-1/#comment-1674</link>
		<dc:creator>Christine Skorupski</dc:creator>
		<pubDate>Wed, 02 Dec 2009 23:37:53 +0000</pubDate>
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		<description>Interesting topic of discussion.

I have often thought that the release was on its way out, but I also enjoy the luxury of strong relationships with reporters and editors willing to give me the time of day to explain the complicated information I have to bestowe upon them.

But as we continue to see media outlets downsize (just yesterday a Las Vegas publisher laid off 20 staff members), are the odds of an editor running a press release &quot;as is&quot; getting better?</description>
		<content:encoded><![CDATA[<p>Interesting topic of discussion.</p>
<p>I have often thought that the release was on its way out, but I also enjoy the luxury of strong relationships with reporters and editors willing to give me the time of day to explain the complicated information I have to bestowe upon them.</p>
<p>But as we continue to see media outlets downsize (just yesterday a Las Vegas publisher laid off 20 staff members), are the odds of an editor running a press release &#8220;as is&#8221; getting better?</p>
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