Every so often, we have projects where an envelope needs to be designed to match a letterhead or an invitation. Other parts of a design project can be free from rules and regulations, but the design space on an envelope is much more rigid. The Post Office is very particular about the layout of envelopes due to machines doing most of the processing and sorting these days. There are certain areas on an envelope that needs to be clear of background color, graphics and type. This can be a real challenge for a designer.

The envelope is the first piece that is seen and needs to compel a person to open it, yet space is so limited to convey a message other than a logo and return address. The San Diego Museum of Art Art Alive invitation envelope is a great example of keeping the branded look and feel of this years’ Art Alive, yet still meeting postal regulations. The pink area indicates the space that is off-limits for type and design.

For information and templates on envelopes, go to USPS.com. You can also find the Mailpiece Design Analyst contact information where you can send an envelope design to see if it meets mailing regulations. Do this before the job is printed and rejected by the post office. It will save you lots of time and money.