Flipping through various magazines I notice a trend amongst most ads, they don’t display prices next to whatever product is being advertised. So naturally, it caught me by surprise when I came across an H&M ad in which a model was featured wearing one of their bras and beside the photo it read: $14.90.

More often than not I hear how advertising agencies want to create ads that ‘make people think’ by not giving away too much information. Such strategy will leave people hungry for more information, thereby leading them on a search for more. I’ve always agreed with this strategy, that is, until now.

As a consumer, I appreciated seeing a price next to the product in the H&M ad. Some say it’s tacky, I say it’s helpful. Why? With a brand like H&M, I would have thought that I couldn’t afford their merchandise. Maybe I’ve been in the dark about how affordable their product really is. Nonetheless, as I come across their ad in publications like Riviera and In Touch Weekly, I find myself immediately drawn to log onto their website (which I soon came to find won’t allow me to order anything from the US- why is that?). At the end of the day it seems people are more likely to seek those things they know they can afford, while ignoring those things they either know or assume are out of their price range.

Bottom Line: Thank You H&M for disclosing your affordability.