Faberge Organics the father of social media?
I was just trying to explain social media to my 82 year-old dad. You can imagine how that conversation went.
“What?” he said. “SOCIAL MEDIA”, I said loudly. “You know, kind of like word of mouth advertising, only even more personal.”
“What?” he said again. Sweet guy, very smart engineer in his day. And not too up on the latest marketing trends — not that I blame him.
Finally, I landed on an example that he understood and could relate to. “Pop, do you remember that old TV commercial from the 70’s about Faberge Organic shampoo?” Luckily he did, but not until I had to recite the lines……”I told two friends. And they told two friends. And so on, and so on, and so on…..”
And then it dawned on me. Could the makers of a smelly shampoo have unexpectedly hit on something far more important than how many bottles they sold? Or was that exactly the point?
At least now my pop understands a little more about what I do. And just maybe I do too.
Thanks for the memory. Used to love that stuff. And, yes, we did all tell each other what made our hair smell so great.
[...] friends and associates. LinkedIn is all about connections. Remember the classic Faberge Organic Shampoo commercial where Heather Locklear (yes, it was her) asked us to tell two friends about our shampoo [...]
Faberge hit the nail on the Social Media’s head, using word of mouth literally, and told two friends and so on and so on…
I think there was someone else before Heather Locklear. I am looking for another video of the original. I found one on youtube but it is when the girl states something about making sure it is the real thing.
OH YEAH! I haven’t drank kool-aid for years! Never bought it for my kids but maybe five or six times tops when I was hit by nostalgia and the cool new colors.
Hey Penny – I thought there was someone else who started the Faberge ball rolling too – let me know if you find it. And thanks for reading our blog!
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