“Advertising is about making an arresting image and getting people to stop when they’re flicking through a magazine, so they look at what you’re telling them about, whether they’re attracted or repelled by what they see.”  – Tom Ford

Good advertising makes you stop. It makes you look. It makes you remember. The extraordinary that captivates us. Inspires us. As I contemplated what to write about for this post, it suddenly dawned on me that sometimes just sharing really cool stuff is important. So today, I’m doing just that. Enjoy!

New York: The KNARF advertising agency created the “Push The Envelope” campaign for the School of Visual Arts in which images of envelopes with custom-engraved push-plates were installed on the doors so students literally “Pushed The Envelope” while entering and exiting. What I love about this concept is how engaging it is.

The Netherlands: Y&R Not Just Film created an advertising campaign for Interbest Outdoor to help promote ad space. Instead of simply throwing up a phone number and saying ‘Space Available’ or ‘Advertise Here’, Interbest took it 10 steps further by using their available ad space to do intriguing and somewhat disturbing self-promotion. Brilliant.

Tokyo, Japan: A giant mirror with Indivi clothes printed on it was built to allow shoppers to stop and see what they would look like in the brand’s clothes. This is yet another example of an advertising campaign that interacts with the consumers. Here, one can really see what the products look like on them without stepping foot in the door. Love it.

Hong Kong: A cost-effective advertisement for a yoga school showcasing the prowess of a yoga practitioner on the flexible stems of a soft drink straw. This campaign represents limitless boundaries in my opinion. We can advertise on anything, really. So creative.

These are just a few examples of how inspirational advertising can really be. Everyday, Ad agencies around the world are developing new and different ways to reach their client’s consumers. Just when you thought a campaign couldn’t get any more creative.