USA Today readers got a special treat in the Money section of their Friday paper. A message from yours truly, Bailey Gardiner.  Advertising like this is only part of an integrated strategy to brand the agency and acquire new clients. Yep, we actually practice what we preach and have a strategy to grow our own business. We advertise, we promote, we use social media, we think about our own brand and why people care about Bailey Gardiner.

The campaign is all about the ideas we have and where our ideas come from. At the end of the day, we sell really great ideas. Here is the copy that you can’t see on screen: “Really big ideas. They rarely come from really big companies. They start in small places with low overhead and nimble minds. Relevant, intelligent conversations with customers and the right mix of advertising, public relations, social media, interactive, and design are what grow big ideas into brands. We believe in really big ideas and the small companies that have them. Check out baileygardiner.com to see some of the brands we’ve helped grow.”

On a  side note, while dining at Chick-fil-a this afternoon, our ad made a guest appearance. It’s great to see it in action!