I finally went to the Flex Your Power website. What did it take? I’ve seen the billboard in two different locations probably four or five times each. It caught my eye, but didn’t entice me to learn more. I didn’t actually click onto the URL until I saw an online advertisement embedded into a story on VoiceofSanDiego’s website.

It’s an intensely emotional plea for Californians to implement into their lives more efficient ways of using (or not using) power. These advertisements place you, the consumer, in direct control of what you leave behind for the youth in your life. You can choose to help alleviate Global Warning by utilizing one to all of the tips mentioned, or you can choose to do nothing and let your daughter, nephew, neighbor or even unborn child suffer the consequences.

I love that the Flex Your Power campaign shows viewers how something as simple as changing a few light bulbs can make a quantitative effect large enough to matter. In the context of global warning, making a difference can seem overwhelming to your average human being. Not anymore–just five degrees or a lit incense is the start to saving the world.

I commend the creators of this campaign for taking a striking message and boiling it down to easy steps an individual can enact.