http://www.dontdrinkthekoolaidblog.com Bailey Gardiner Blog Mon, 05 Jan 2009 16:47:43 +0000 http://backend.userland.com/rss092 en Back in October we rolled out five values that we hold supreme at BG. I have been mulling these over and one in particular has reared up for me as a theme that I think will resonate for many people as a critical one in this New Year. This morning I ... http://www.dontdrinkthekoolaidblog.com/accountability-a-2009-theme/ It seems so trite, those New Year's Resolutions.  Making lists of lofty things that one might accomplish (or not) in the coming year -- things like eat less fat, or help the needy, or solve the global financial crisis.  Yet as this wonderful (my amazing kids) and dreadful (Wall Street) ... http://www.dontdrinkthekoolaidblog.com/resolving-to-resolutions/ Recently I attended a San Diego Ad Club event called “Mingle Bells.” This was not the first event I’ve attended that the Ad Club has put on and this is not the first time I’ve been to one with out encountering any other “creatives.” What’s the deal? We can’t be the only ... http://www.dontdrinkthekoolaidblog.com/oh-come-all-ye-creatives-to-san-diego-ad-club/ Share This http://www.dontdrinkthekoolaidblog.com/you-know-those-long-holiday-letters-yeah/ Ok you procrastinators, I know you're out there. It is now December 22nd. You have exactly 3 days before Christmas Day or if you celebrate with family like I do on Christmas Eve, you are down to only two! Yikes...it is time to brave the masses and SHOP! Don't panic, I ... http://www.dontdrinkthekoolaidblog.com/last-minute-holiday-shopping-tips/ What makes a good agency/client relationship?  What is the special sauce that breeds mutual respect, maximum collaboration and truly breakthrough creative advertising, design and PR campaigns?  Although we can't be sure there is a formula that works every time, this is an age-old conversation that I would imagine is held ... http://www.dontdrinkthekoolaidblog.com/setting-the-tone-for-a-great-client-relationship/ No doubt, this time of year most offices are being inundated with the usual barrage of candied, chocolate coated and nut-rolled holiday gift confections. So for our holiday gift, we decided to give something different. And we decided to make it ourselves. After all, each project we work on here at BG has ... http://www.dontdrinkthekoolaidblog.com/something-different-bailey-gardiners-holiday-present/ Our public relations team uses Vocus to help us research editorial contacts across many mediums. The database is helpful because it tells us when editors leave, what their beats are, how often a publication publishes and more. It's a common tool for many public relations agencies. But it can also ... http://www.dontdrinkthekoolaidblog.com/759/ So have you heard the word meme? It gets bandied about in social media circles but, really, I don't think most people know what it means. A meme is new word (surprise!) used to describe a catchphrase or concept that spreads quickly via the Internet. Last Friday I got tagged by ... http://www.dontdrinkthekoolaidblog.com/seven-things-about-indra-gardiner/ It's getting very tiring to pretend here in San Diego; the fake snow, the scarves and sweaters making us sweat, Christmas trees from dirt lots and Target Garden Centers. It's time to stop pretending and embrace San Diego's true holiday spirit. So while we don our flip flops, tanks and ... http://www.dontdrinkthekoolaidblog.com/pictures-with-surfing-santa-at-seaport-village/