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	<title>Don&#039;t drink the koolaid</title>
	<link>http://www.dontdrinkthekoolaidblog.com</link>
	<description>Bailey Gardiner Marketing and Social Media Blog</description>
	<lastBuildDate>Fri, 03 Feb 2012 17:32:17 +0000</lastBuildDate>
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		<title>What we&#8217;re reading this week: Pinterest</title>
		<description><![CDATA[You may have heard a thing or two about Pinterest in the last few months. The social bookmarking site that allows brides, party planners, hoarders and marketers alike to collect and share things online is now making its way into the mainstream and causing businesses to pay attention to this oh-so-addicting thing we call pinning.
I&#8217;ve [...]]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/what-were-reading-this-week-pinterest/</link>
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		<title>Google &#8211; The Thread to Success in Tourism Search</title>
		<description><![CDATA[Brett Barash, VP at Digital Edelman, presented some interesting statistics at the recent ONE Travel Conference in Orlando, Florida. It doesn&#8217;t come as much of a surprise that 66% of US leisure travelers use the Internet to research upcoming trips. But if this doesn&#8217;t convince every business that relies in any way on tourists for revenue that [...]]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/google-the-thread-to-success-in-tourism-search/</link>
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		<title>Coopertition and the State of US Travel Tourism</title>
		<description><![CDATA[Key takeaways from the ONE Travel Conference on shopping, dining and cultural heritage.]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/coopertition-and-the-state-of-us-travel-tourism/</link>
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		<title>Ads from a Consumer&#8217;s Perspective</title>
		<description><![CDATA[I recently went to the San Diego Auto Show and it was awesome!  I remember my dad dragging me along to the Los Angeles Auto Shows as a kid.  Aside from the time I got to spend with him, I never had an interest in any of the cars or what was going on. 
The San [...]]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/ads-from-a-consumers-perspective/</link>
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		<title>3 core advertising trends to watch in 2012</title>
		<description><![CDATA[The marketing world is changing and in 2012 we will see big trends influence the industry.  Television, interactive, mobile, and analytics will modify the marketing landscape.]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/3-core-advertising-trends-to-watch-in-2012/</link>
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		<title>Logos, typefaces and ruminations</title>
		<description><![CDATA[Awhile ago I watched a documentary on the creation of Helvetica.  I was glued to the TV.  The efficiency, the directness, the flexibility and the simplicity of it is fascinating.  My wife on the other hand thought my watching the documentary only added to the list of things that make me weird to her.  So [...]]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/logos-typefaces-and-ruminations/</link>
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		<title>Twelve Social Media Trends for 2012</title>
		<description><![CDATA[The truth is, you cannot really predict what will happen next week in social media, but nonetheless here are 12 predictions and thoughts we have going into 2012.
1. Content is (still) King - Over the past few years we&#8217;ve seen brands become their own publishers and content curators. The trend will continue in 2012, and [...]]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/twelve-social-media-trends-for-2012/</link>
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		<title>Q&amp;A with a Blogger: Authentic Pitching, Authentic Blogging</title>
		<description><![CDATA[The topic of pitching bloggers comes up a lot in our industry. Every social media and/or blogging expert you talk to will probably give you a different answer on how to best work with bloggers. We thought we&#8217;d go straight to the source on this one to settle a few questions once and for all.
I [...]]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/qa-with-a-blogger-authentic-pitching-authentic-blogging/</link>
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		<title>The Agency Career</title>
		<description><![CDATA[A look at the current viewpoint regarding agency careers by millenials and the fallacies of those beliefs.]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/the-agency-career/</link>
			</item>
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		<title>Good Reads This Week in PR</title>
		<description><![CDATA[The “Good Reads” series is dedicated to quality marketing content we’re reading throughout the week. We hope to share and inspire you to pass on the love. Enjoy.
This is Your Pitch in the Waste Basket
Fast Company expert blogger Josh Linkner offers five straightforward (and humorous) ways to avoid a pitching disaster – excellent reminders that [...]]]></description>
		<link>http://www.dontdrinkthekoolaidblog.com/good-reads-this-week-in-pr-2/</link>
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