http://www.dontdrinkthekoolaidblog.com Bailey Gardiner Blog Thu, 11 Mar 2010 18:58:41 +0000 http://backend.userland.com/rss092 en So we're in new business mode, diligently working on an RFP for a client we'd all give up our firstborn/left leg/dog to win. That means a lot of late nights. (Keurig, thank you for existing.) While burning the midnight candle at BG may not be as scandalous as some agencies, taking ... http://www.dontdrinkthekoolaidblog.com/late-night-observations-at-bailey-gardiner/ Every so often, we have projects where an envelope needs to be designed to match a letterhead or an invitation. Other parts of a design project can be free from rules and regulations, but the design space on an envelope is much more rigid. The Post Office is very particular ... http://www.dontdrinkthekoolaidblog.com/how-to-design-envelopes-creatively-while-meeting-usps-regulations/ I came across an article about creative traditional advertising in AdWeek over the weekend that I thought was great. Author Katy Bachman shed light some much needed light on the groundbreaking advertising the L.A. Times debuted last Friday, in which they took the "homepage takeover" concept from web and adapted it to ... http://www.dontdrinkthekoolaidblog.com/creative-traditional-advertisin/ Are you familiar with The San Diego Museum of Art?  We work with them on advertising and PR and fortunately for me, I get to work with them on a ton of cool stuff.  Many people have no idea how much activity takes place at the Museum so I wanted ... http://www.dontdrinkthekoolaidblog.com/video-interview-with-hugo-crosthwaite/ Remember when the Academy was against social media and forced YouTube to pull thousands of clips from the awards show in 2007? Well, guess what? The Academy is finally getting with the times and embracing social media for the Oscars. In 2008, the Academy of Motion Picture Arts and Sciences created ... http://www.dontdrinkthekoolaidblog.com/social-media-and-the-oscars-a-smart-move/ Very often, we and other public relations firms get asked to "go big" and "hit the home run."  We're asked to miraculously get placements in Oprah and Good Morning America but as you may know, this caliber of public relations success takes time. This is why it's so important to make ... http://www.dontdrinkthekoolaidblog.com/what-makes-a-public-relations-campaign-complete/ Not only is this Frank's RedHot Sauce commercial hilarious (I mean, anytime you hear an old lady cuss, it's pretty funny), but it's also rooted in great strategic thinking. The commercial marries the funny exaggeration (using Frank's to grow an award-winning pumpkin) with the culture of hot sauce connoisseur (they ... http://www.dontdrinkthekoolaidblog.com/dwhy-this-franks-hot-sauce-commercial-makes-sense/ I had the great pleasure of speaking about Social Media at Paciolan's annual PACnet conference this past week in Newport Beach, CA. The conference brought together Paciolan's clients from all over the country and Canada to share best practices in the event ticketing industry. Who knew there was so much ... http://www.dontdrinkthekoolaidblog.com/sports-social-media-opps/ When starting work on a project for a client, the account team always goes through the same process: open the job, put in a work order, write the creative brief, have a kick-off meeting, and then let the creative team work their magic. Being on the account side is fun ... http://www.dontdrinkthekoolaidblog.com/which-ad-would-you-pick/ Today, there are more ad dollars going towards perceived environmental impact and awareness than ever before. Ten years ago "green" referred to having a green thumb, being green with envy, or  wanting greener pastures, but that's definitely no longer the case. Whether it's telling customers about a 100 percent recyclable ... http://www.dontdrinkthekoolaidblog.com/the-power-of-perception-which-companies-are-really-the-greenest/