Why this Frank’s RedHot Commercial Makes Sense
Not only is this Frank’s RedHot Sauce commercial hilarious (I mean, anytime you hear an old lady cuss, it’s pretty funny), but it’s also rooted in great strategic thinking. The commercial marries the funny exaggeration (using Frank’s to grow an award-winning pumpkin) with the culture of hot sauce connoisseur (they really do put that sh*t on everything).
From the media I have seen, Frank’s RedHot “I Put that Sh*t on Everything” is running both TV and Radio.
At the end of the day, this Frank’s RedHot Sauce Campaign makes sense because it gives their expressive audience a funny scenario they can absolutely relate to.
Sometimes just telling the truth about a product makes for the best ads. Love this!
Did you know that Frank’s Red Hot also works great as sunscreen? Yep, approximately 25 SPF. I definitely catch some looks when I’m at the beach in Del Mar, but I’m certainly a popular dude in OB. Thanks Frank!