Comments on: DVR Statistics Show Promise for TV Advertising

By: Richard

Richard — Wed, 25 Aug 2010 04:02:55 +0000

But don’t you fast-forward through the commercials like most do on a DVR? I do. I think the TV advertising boys need to come up with new modes…but, please, not product placement.
Richard´s last blog ..How To DVR to Computer- Record or Transfer Shows and Movies From a DVR to a Computer

By: Combining Old Media and New Media | Don't drink the koolaid

Combining Old Media and New Media | Don't drink the koolaid — Wed, 09 Dec 2009 17:44:30 +0000

[...] which was released by Yankelovich in association with Sequent Partners in June 2008 revealed that advertisements appearing in traditional media such as television are still “much more likely” to have made a positive impression with [...]

By: jennifer

jennifer — Mon, 02 Nov 2009 22:42:15 +0000

I also just read a statistic that DVR and Tivo penetration is only 20%…