Do Consumers See Your Ads But Forget Your Brand?

One Response to “Do Consumers See Your Ads But Forget Your Brand?”

1. jon Says: February 5th, 2009 at 3:04 pm

   This is the guy that wrote the book Buyology that I blogged about a couple of months ago — http://www.dontdrinkthekoolaidblog.com/emotional-bonding-in-the-branding-process/.

   Really interesting stuff about brands, psychology and ritual behaviors. You can find out more about him and his studies at http://www.martinlindstrom.com.

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