Comments on: How To Manage a Client’s Expectations

By: Establishing a Good Client Relationship from the Start | Don't drink the koolaid

Mon, 17 May 2010 18:00:11 +0000

[...] From the very first time you meet a potential client, you are setting the standard for how your client/agency relationship will go. People often forget that these early stages are key in both winning the account and [...]

By: Maya

Maya — Mon, 11 Jan 2010 22:40:07 +0000

Thanks Annie. I agree, clients don’t always know what type of placements will have the best ROI for them, and the PR team has to educate the client. This is where case studies can be really effective. Sometimes being on Oprah won’t get the results a brand is looking to achieve. We have seen countless times that a post on a really niche blog can have a much bigger impact on a business in terms of sales, brand awareness or brand loyalty than being on Oprah or another media giant.

By: Annie

Annie — Fri, 08 Jan 2010 19:30:30 +0000

I’ve always found that some clients think they know where their audience is (IE: Oprah), but creating more fine-tuned targets is usually more effective. While getting in WSJ or Oprah will surely boost awareness, perhaps there is a better audience in a smaller niche outlet, an audience likely seeking that information already. Many times when you do get a hit in these large publications, the general public is more likely to remember the big headlines over a mention, or even a notable feature.