Crumpler’s toilet paper guerrilla marketing
It doesn’t make sense for BMW to represent its brand on toilet paper (although I associate its gas mileage with certain activities that I do in a bathroom). But an underground, hip, almost gritty, bike bag company who sells product out of 150-square-foot retail spaces can really make this work.
That is beyond hilarious. Where did you get this?
Holy crap that’s funny!
Crumpler replaced toilet paper in the convention center stalls at Interbike. I liked it so much I took a little with me.
You should have seen their booth at Interbike — so very cool and kinda old world europe in a grotesque, gargoyle sort of way. So sick I had to buy a bag right there (okay two).