http://www.dontdrinkthekoolaidblog.com/chief-blogger/ Bailey Gardiner Marketing and Social Media Blog Fri, 03 Feb 2012 04:08:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.dontdrinkthekoolaidblog.com/chief-blogger/comment-page-1/#comment-51 Lauren Tue, 13 May 2008 21:51:10 +0000 http://www.dontdrinkthekoolaidblog.com/chief-blogger/#comment-51 Spot on, Allyson. Spot on, Allyson.

]]> http://www.dontdrinkthekoolaidblog.com/chief-blogger/comment-page-1/#comment-47 Allyson Simonton Tue, 13 May 2008 04:54:40 +0000 http://www.dontdrinkthekoolaidblog.com/chief-blogger/#comment-47 I completely agree that blogging only works when it is transparent. CEO blogs are a great way for some companies to build relationships with their customers by giving a face and personality to fields that are often perceived as cold and complex (such as technology, energy, or tax companies). The key is that the CEO is actually writing it. Otherwise, all hell breaks loose when it the charade is uncovered (and it will be eventually!). I completely agree that blogging only works when it is transparent. CEO blogs are a great way for some companies to build relationships with their customers by giving a face and personality to fields that are often perceived as cold and complex (such as technology, energy, or tax companies). The key is that the CEO is actually writing it. Otherwise, all hell breaks loose when it the charade is uncovered (and it will be eventually!).

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